Production costs, material shortages, and lower demand for 100% electric vehicles have forced many automakers to rethink their electrification strategies in recent years. Jeep, for its part, had decided to begin its transition with plug-in hybrid models before offering fully electric vehicles.
However, the American automaker seems to have a new objective. Rumors started circulating online last week after Matthew Nyquist, Jeep’s Vice President, gave an interview to Automotive News magazine. He reportedly mentioned the appeal of hybrid vehicles for buyers “since there is no need to charge them, and the prices are generally lower compared to plug-in hybrids and equivalent 100% electric models.”
4xh?
The 4xe models have seen a significant rise in popularity among Jeep fans in recent years. However, they are far from being affordable for all budgets, which is where adding one or more traditional hybrid models could make things interesting. In fact, Jeep already offers a hybrid model with its small Avenger SUV, but it is not available in the North American market.
The Jeep lineup has evolved significantly in recent years, and prices have skyrocketed. Currently, the most affordable Jeep in North America is the 2025 Compass, with a starting price of $34,995, which is out of reach for many budgets. The prices are particularly steep with the Wrangler and Grand Cherokee, which are more expensive than ever, especially in the 4xe versions.
The solution for the future
I\'ve been saying it for several years now, but the future lies in hybrid vehicles. In my opinion, one day, all gasoline-powered vehicles on the market will be equipped with an electric motor. It will become the norm, much like direct injection or other technologies that were once only available on certain vehicles. So don’t be surprised if several automakers eventually eliminate their gasoline engines and replace them with hybrid powertrains in the coming years. Who knows, maybe Jeep will be the first automaker to move toward this new trend?
Jean-Sébastien Poudrier
